Agenda
Agenda
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Day 1
Thursday, Dec 12
| 08:30 |
Registration & Welcoming Coffee 45 minutes |
| 09:15 |
Welcoming Speech & Market Overview 15 minutes |
| 09:30 |
The evolution and future of In-Store Retail Media 40 minutes |
| 10:10 |
Digital signage and interactive displays 40 minutes |
| 10:50 |
Personalization and customer experience 20 minutes |
| 11:10 |
Coffee Break & Networking 30 minutes |
| 11:40 |
Mobile integration and omnichannel strategies for In-Store Retail Media 40 minutes |
| 12:20 |
Measuring the impact and ROI of In-Store Media 40 minutes |
| 13:00 |
Lunch & Networking 60 minutes |
| 14:00 |
Retail Media Networks and Partnerships 40 minutes |
| 14:40 |
The Role of Social Media and Influencer Marketing in In-Store Media 40 minutes |
| 15:20 |
Coffee Break & Networking 30 minutes |
| 15:50 |
Innovations in Shelf Edge Displays and Electronic Shelf Labels (ESLs) 40 minutes |
| 16:30 |
Programmatic advertising and Real-Time Bidding 40 mins |
| 17:10 |
Networking Cocktail
|
Registration & Welcoming Coffee
Thursday, Dec 12, 08:30 - 09:15
Welcoming Speech & Market Overview
Thursday, Dec 12, 09:15 - 09:30
The evolution and future of In-Store Retail Media
Thursday, Dec 12, 09:30 - 10:10
- Historical overview and milestones in in-store retail media
- Current trends and future predictions
- The impact of digital transformation on retail media
Digital signage and interactive displays
Thursday, Dec 12, 10:10 - 10:50
- Types and benefits of digital signage
- Case studies of successful implementations
- Future innovations in interactive displays
Personalization and customer experience
Thursday, Dec 12, 10:50 - 11:10
- Utilizing data analytics for personalized marketing
- Enhancing customer experience through tailored content
- Tools and technologies for personalizing in-store interactions
Coffee Break & Networking
Thursday, Dec 12, 11:10 - 11:40
Mobile integration and omnichannel strategies for In-Store Retail Media
Thursday, Dec 12, 11:40 - 12:20
- Role of mobile apps and beacons in in-store media
- Integrating online and offline customer journeys
- Best practices for a seamless omnichannel experience
Measuring the impact and ROI of In-Store Media
Thursday, Dec 12, 12:20 - 13:00
- Metrics and KPIs for evaluating in-store media effectiveness
- Tools and methodologies for measuring ROI
- Case studies and success stories
Lunch & Networking
Thursday, Dec 12, 13:00 - 14:00
Retail Media Networks and Partnerships
Thursday, Dec 12, 14:00 - 14:40
- Building and managing retail media networks
- Partnerships between retailers, brands, and media agencies
- Challenges and opportunities in retail media networks
The Role of Social Media and Influencer Marketing in In-Store Media
Thursday, Dec 12, 14:40 - 15:20
- Integrating social media with in-store campaigns
- Leveraging influencers for in-store promotions
- Case studies of successful social media integrations
Coffee Break & Networking
Thursday, Dec 12, 15:20 - 15:50
Innovations in Shelf Edge Displays and Electronic Shelf Labels (ESLs)
Thursday, Dec 12, 15:50 - 16:30
- Overview of shelf edge displays and ESLs
- Benefits of dynamic pricing and promotions
- Future innovations in shelf edge technologies
Programmatic advertising and Real-Time Bidding
Thursday, Dec 12, 16:30 - 17:10
- Introduction to programmatic advertising in retail
- Benefits and challenges of real-time bidding
- Case studies of programmatic advertising in retail media
Networking Cocktail
Thursday, Dec 12, 17:10 -