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Key topics 2024
The evolution and future of In-Store Retail Media
Digital signage and interactive displays
Personalization and customer experience
Mobile integration and omnichannel strategies for In-Store Retail Media
Measuring the impact and ROI of In-Store Media
Retail Media Networks and Partnerships
Key Targeted Companies
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Market Intelligence
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Our Research Highlights
Viaplay's Odyssey: announcing the return of distribution agreements?
Viaplay announced in June 2023 a significant downward revision in its short-term prospects. This turmoil has led to the departure of Group CEO Anders Jensen from the company, a 30% cut of the streamer’s workforce, and the withdrawal of the company’s 2025 financial and operational targets. After having been delayed twice, Q3 2023 results were eventually published at the beginning of December. These successive news came crashing the previous success story of the biggest Nordic streamer. In recent years, Viaplay experienced rapid international expansion, extending its services beyond its initial Nordic and Baltic territories. In the United Kingdom, Viaplay acquired Premier Sports and secured various sports broadcasting rights to enhance its appeal. So what led to this year’s demise?
European Broadcasters' Strategic Moves in Digital Video Advertising
Last week, ITV introduced BE Studio, a creative studio dedicated exclusively to Ad Funded Entertainment (AFE), aiming to foster emotional connections between brands and ITV audiences. The studio’s primary strategy for building these connections involves creating entirely new formats, capitalizing on the rapid growth of AVOD. The launch of BE Studio signifies ITV’s commitment to enhancing its ad-funded platform ITVX and Social Production resources, further bolstering existing creative capabilities. This move aims to achieve greater integration between ITV Commercial and ITV Creative, reinforcing the broadcaster’s position in the industry. It illustrates the refocusing of European broadcasters on AVOD, shifting away from the prevalence of the subscription-based model over the last few years.
